Advertising budgets demystified

The percentage of revenue a business should allocate to its advertising budget varies depending on the industry, business size, goals, and growth stage. Here’s a guide to help you determine an appropriate range for your business:

General advertising budget guidelines

1. Small businesses:
For newer or growing businesses, it’s typical to allocate 7-12% of annual revenue for marketing and advertising.

The higher range applies if your bookkeeping business is trying to build brand awareness, enter new markets, or acquire more clients.

2. Established businesses:
For businesses with a steady client base, a more conservative range of 2-5% of annual revenue might be sufficient to maintain visibility and attract some new clients.


Industry considerations

1. Bookkeeping and accounting services:
These businesses often rely on referrals, local networking, and targeted marketing to reach specific audiences.

Aim for 4-8% of annual revenue if you are focusing on digital strategies like paid ads, search engine optimization (SEO), and email marketing.


Monthly vs. annual budgets1. Monthly budget: Divide your annual allocation into monthly increments. Adjust for seasonal trends; for example: Spend more during tax season or the start of a new fiscal year when demand for bookkeeping services increases. Scale back slightly during slower periods.


Factors to adjust your advertising budget

1. Business stage: Start-ups or businesses in growth mode should spend more than mature, stable businesses.

2. Local competition: In highly competitive areas, you may need to invest more to stand out.

3. Target audience: If your focus is on small businesses or specific niches (e.g., e-commerce bookkeeping), you may need targeted, higher-cost strategies.

4. Marketing channels: Digital marketing (Google Ads, social media ads, SEO) may cost more upfront but often delivers higher ROI.

Word-of-mouth and referral programs may require less financial investment but more time and effort.


Tracking results
Regularly monitor return on investment (ROI) to ensure your advertising spend aligns with your revenue goals. Adjust as necessary to maximize effectiveness.

Jerry

Task Manager

Meet Jerry, Fiscal Performance’s Task Manager—a distinguished accounting and finance professional since 2014. With a strong leadership background, Jerry excels in process implementation and continuous improvement to drive optimal client outcomes.
His extensive experience spans global markets, including Canada, the USA, the UK, and Australia, specializing in comprehensive CFO and bookkeeping services. Proficient in a wide range of accounting software, Jerry customizes solutions to meet each client’s unique needs.
Detail-oriented and adept at managing conflicting priorities in high-pressure situations, Jerry is an invaluable asset to Fiscal Performance.

Sophia

Document Management

Sophia, our dedicated Admin & Bookkeeping Assistant, has been a valuable asset to our team since 2023. With a Master of Finance & Sales, she also brings a strong foundation in accounting principles to her role. Prior to joining us, Sophia gained valuable experience as an Admin Assistant and Sales Coordinator in private sector banks. This background has equipped her with excellent soft skills, enabling her to communicate effectively and build swift relationships with clients. Specializing in serving Canadian clients, Sophia is also proficient in accounting software QuickBooks Online. Her ability to efficiently process files and manage paperwork ensures that our clients’ tasks are completed promptly and accurately. Sophia’s strong work ethic and attention to detail make her a reliable and valuable member of our team.

Vaidehi

Bookkeeper

Meet Vaidehi, a dedicated and professional Bookkeeper since 2021, who proudly supports and assists her clients. Her efficiency and expertise shines through her seamless handling of her clients’ financial records including Accounts Receivable, Accounts Payable, Bank Reconciliation and client communication. Trust Vaidehi to provide the support and solutions you need. During her personal time, Vaidehi enjoys dancing, cooking and tending to her garden.

Tinna

Bookkeeping Manager

Introducing Tinna, our resourceful and dynamic Bookkeeping Manager with over 12 years of hands-on experience. An expert in all aspects of accounting and finance operations, she handles preparation and maintenance of statutory accounting books, reconciling revenue and expenditure accounts, overseeing the preparation of monthly, quarterly, bi-annual and year-end financial statements, implementing stellar accounting systems and controls, budgeting and financial projections. Tinna’s solid background in managing both financial and non-financial assets, investigating and auditing accounts, makes her an asset to the Fiscal Performance team.

Duane

Executive Director

A true believer in the power of streamlined workflows and strategic financial planning, Duane is not just about balancing the books; he is also about balancing success with sustainability, innovation with tradition, and growth with groundedness. Bringing together a blend of expertise, experience, and enthusiasm, he is focused on improving systems to continue on providing a high level of customer service to all of Fiscal’s partners, customers and vendors. He invites you to join the Fiscal Performance network and learn how to solve your accounting and bookkeeping challenges today.

Olusegun

Client Service Manager

If you’re seeking a bookkeeper with a passion for precision, a friendly demeanor, and a love for the beautiful game of soccer, then look no further than Olusegun. With over 10 years of experience with auditing and financial analysis, Olusegun brings a unique blend of expertise and enthusiasm to the table. Known for his approachable demeanor and willingness to go the extra mile, he’s not just your typical accountant – he’s a trusted ally in your company’s full cycle financial management. So, if you’re in need of a bookkeeper (with auditing know-how) who gets the job done, valuing integrity and reliability as part of every job, Olusegun is your go-to guy!

Sam

Task Manager & Quality Control

Sam is a seasoned Bookkeeping Manager with over 14 years of experience. Proficient in book cleaning, reviews, HST report preparation, and finalizing accounts using QuickBooks, he holds a Bachelor’s degree in Law, and Master’s degree in Commerce. Sam is known for his dedication to meeting deadlines, his collaborative work ethic, and equal prioritization of family and work. A nature and pet lover, he finds solace in music.

Daniel

Reviewer

Meet Daniel, a highly esteemed member of our team, whose accounting expertise spans back to 2015. Holding a semi-qualified Chartered Accountant designation and a post-graduate in Accounting (achieved in 2018) Daniel remains steadfast in catering to the needs of clients. Over the course of this distinguished career, Daniel has cultivated invaluable proficiency with an array of esteemed accounting software. Renowned for unwavering punctuality, Daniel consistently maintains a proactive approach, ensuring meticulous oversight of all deliverables.

Eric

Bookkeeper

Meet Eric, a distinguished professional with a Master of Commerce and a semi-qualified Chartered Accountant. He boasts three years of specialized experience in Canadian and US accounting, using software such as QuickBooks Online, QuickBooks Desktop, and Dext. Eric’s proficiency shines through his seamless handling of onboarding, migration, clean-up, and catch-up projects. Renowned for his tech-savvy approach, Eric leverages his expertise in advanced Excel macro building to empower clients — enhancing their productivity and efficiency. Trust Eric to deliver unparalleled financial solutions tailored to your specific needs, ensuring excellence every step of the way.

Jess

Bookkeeper

Jess is a dedicated Bookkeeper, with a Bachelor of Accounting, who is proud to assist her clients with bookkeeping support, since 2020. Jess is well-versed in a suite of software programs with a focus on QuickBooks Online. Her expertise extends beyond conventional bookkeeping, encompassing Accounts Receivable, Accounts Payable Management, Payroll processing, and adeptly managing the books as per client specifications and needs. She stands out for her swift file processing capabilities and streamlined financial processes at Fiscal Performance.

David

Task Manager

Meet David, Fiscal Performance’s Task Manager. A distinguished accounting & finance professional since 2014, David is adept in leadership roles. Known for his advanced skills in process implementation and continuous improvement, David works to ensure optimal outcomes for clients. With extensive experience spanning global markets including Canada, USA, UK, and Australia, he specializes in providing comprehensive CFO & bookkeeping services. Proficiency in a variety of accounting software enables him to tailor solutions to meet his clients’ needs effectively. David is detailed oriented and his ability to deal with conflicting priorities in high-pressure situations makes him an VIP at Fiscal Performance.

Chris

Reviewer

Introducing Chris, a Reviewer at Fiscal Performance and a seasoned professional in the accounting & finance industry. He boasts a career, starting in 2017, that includes executive roles to team leader positions. A post graduate in accounting, he is proficient in software such as QuickBooks Online and QuickBooks Desktop. Chris has honed his skills over the years, optimizing his bookkeeping processes by prioritizing accuracy and efficiency. Known for his dedication and meticulous approach, Chris consistently seeks out innovative solutions to streamline operations and deliver top-tier results. His commitment to excellence and his proactive attitude makes him an invaluable asset at Fiscal Performance.

Tracy Khamis

CPB, DFA – Bookkeeping Services Specialist™

Managing Director

Always wanting to learn and gain knowledge, Tracy has worked for multiple companies from various industries. Having the opportunity to work in varied industries from small companies to large organizations such as banks, accounting firms, schools, restaurants, construction, manufacturing and the arts has been extremely exciting. Each industry has different rules that apply, along with different government requirements. This experience has provided Tracy with extensive growth and understanding of bookkeeping, multiple software platforms, and in-depth financial report preparation. To know Tracy is to appreciate what she can do to put your books in order and keep them in a timely, relevant and professional manner.

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